An anthem for queer love

An anthem for queer love

There are 195 countries in the world today. Gay marraige is legal in 30. Homosexuality is criminalized in 69. How crazy is that?

The music video for "Ever!" is animated by Isabelle Friberg and is a life-affirming animated story: here we see two antagonists representing the couple from the 80s YouTube clip. While we follow their story, Lucky Lo is performing the song as charismatic and dancing cartoon characters. The video is playful, colorful, powerful and upbeat - just like the song itself. 

And while she says that it’s a universal song for anybody who needs it, it’s also a personal one for Lo, who sings about her own bi-sexuality on songs like “Fruits in the Ocean”, which will be released on her debut album Supercarry (out March 25).

Listen to "Ever" on Spotify, Apple Music etc. here.

Pre-order "Supercarry" here (signed vinyl available)

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